A Russian chain of cosmetics and household chemical stores, present in 15 regions of Russia. The first store was opened in St. Petersburg in 2001, and as of early 2020, the chain already includes over 700 stores. The chain's assortment is constantly expanding and includes over 15,000 items, including its own brands and products from unique brands.
Raduga Smile
The "Ulybka Radugi" (Rainbow Smile) store chain, known to St. Petersburg shoppers since 2004, is a prime example of a drugstore format. These neighborhood stores offer non-food products for women, including perfumes, cosmetics, and household chemicals.
